Victor Chandler Betting on SAS® – Virtual

Victor Chandler (trading as BetVictor), one of the largest independent
sports betting and online gambling organizations, has reaffirmed its
commitment to SAS, the leader in business
analytics
, by migration across to SAS®
Grid Computing
together with an upgrade to full SAS®
Marketing Automation
from SAS Campaign Management.

Victor Chandler uses SAS reporting and analytics capabilities, with SAS
Grid Computing enabling it to deliver analytical capabilities faster by
spreading SAS software across more servers. The company ultimately aims
to target inactive and infrequent registered bettors more effectively
using SAS Marketing Automation and to bring back in-house direct mail
and digital campaigns.

Many customers have traditionally opened accounts following one-off
promotions and then very quickly become inactive. “We’re looking to
increase the retention rates and the longevity of our customers and
therefore their value,” said Ian Plumb, Reporting Director at Victor
Chandler. “Initially, we will be targeting non-depositing and small
deposit customers to increase their depositing and, subsequently, to
better understand our customer segmentation through improved analytics.
This will allow us to enhance our promotion and bonus offers by
targeting customers in smaller groups with more relevant offers. All
this can be managed through our SAS upgrade by delivering information
throughout the business and building automated campaigns specific to our
customers’ interests.”

SAS Grid Computing enables organizations to create a managed, shared
environment to process large volumes of data and analytic programs more
efficiently; it forms part of SAS
High-Performance Analytics
offering.

SAS Marketing Automation is a comprehensive solution to plan, test and
execute marketing campaigns to improve marketing efficiency and
effectiveness. Benefits include insight for developing highly targeted
segments based on purchase/response propensity, attrition potential,
market basket analysis, profitability, credit scoring and more. It also
enables users to identify and focus on customers who will deliver
longer-term value, as well as selection of those marketing channels
preferred by each customer.

About SAS

SAS is the leader in business
analytics
software and services, and the largest independent vendor
in the business intelligence market. Through innovative solutions, SAS
helps customers at more than 60,000 sites improve performance and
deliver value by making better decisions faster. Since 1976 SAS has been
giving customers around the world THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are
registered trademarks or trademarks of SAS Institute Inc. in the USA and
other countries. ® indicates USA registration. Other brand and product
names are trademarks of their respective companies.
Copyright ©
2012 SAS Institute Inc. All rights reserved.

Copyright (2012) Business Wire.
All Rights Reserved.

Article source: http://www.virtual-strategy.com/2012/08/13/victor-chandler-betting-sas%C2%AE

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