Software giant Microgaming in big deal with William Hill

Microgaming has announced an agreement with betting giants William Hill.

The deal will see the island based software supplier team up with one of the world’s largest gaming brands.

They have forged a link which will see William Hill take Microgaming’s casino and mobile content through Quickfire, powered by Microgaming.

William Hill is the UK’s leading online betting and gaming business and one of Europe’s largest online gaming operators. Its online offering comprises sports betting, casino, poker and bingo.

The online gaming giant will benefit from Microgaming’s depth of content, first-class integration and robust technical infrastructure; they went live on the open platform on July 17.

James Curwen, director of Gaming at William Hill, was full of praise for the island outfit.

He said: ‘The agreement with Quickfire, powered by Microgaming, will provide our players with world-class gaming content.

‘Microgaming’s expertise in the industry and its rapid development of new content will strengthen our position globally; we look forward to working with them closely.’

Roger Raatgever, chief executive officer of Microgaming, based at Circular Road, Douglas, said: ‘William Hill is a giant in the world of online gaming, highly recognisable and respectable.

‘Naturally we are thrilled to include them on our list of customers. We are confident that the collaboration between Microgaming and William Hill will prove fruitful for both parties and go from strength to strength.’

l Meanwhile it was also announced that Prima Networks Limited, powered by Microgaming, has hammered out an agreement with Cogetech, one of the leading companies in the Italian gaming market.

Through this agreement, Prima Networks Limited, powered by Microgaming, is supplying Cogetech with a market-leading online casino offering across both the Flash and download platform.

Over 30 Microgaming slot titles are now live on Cogetech’s online gaming platform iZiplay, including blockbuster games Thunderstruck II and Lara Croft: Tomb Raider.

These games are available to iZiPlay players through ‘Casino Pacific’, a dedicated channel offering Microgaming-only content.

To celebrate the introduction of Casino Pacific, iZiPlay has launched a series of exciting promotions for new and existing players including 100 fun credits for those who download the casino client and a 100 per cent match-up bonus upon deposit, up to the value of €100.

Fabio Schiavolin, chief executive officer at Cogetech, said: ‘Through this agreement with Prima Networks Limited, we are able to add Microgaming’s internationally recognised slots to our online casino.

‘We are incredibly excited to launch Casino Pacific; we believe it will be hugely popular, not only to our existing player base but to new prospects also.’

Loraine Schoevers, director of Prima Networks Limited, said: ‘We are delighted that Cogetech chose Prima Networks Limited, powered by Microgaming, to augment their online game offering. Our slots are favourites among online players and will form the perfect addition to iZiplay.’

Microgaming developed the first true online Casino software more than 15 years ago, and today its software is licensed to more than 400 online gaming brands worldwide.

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