SBTech to target Asian market with new betting platform




sports betting software provider SBTech plans to launch a new platform designed specifically for the Asian gaming market, as part of the company’s next generation of mobile and live betting products.

At London’s ICE exhibition next week, SBTech will present its new live betting platform, which features 12,000 monthly live betting events, a selection of unique and exciting bet types as well as markets designed to enhance users’ sports betting experience.

It also features a variety of new markets, particularly in soccer, tennis and various US sports, and an entire new platform designed specifically for the Asian market, with sophisticated online and agent system and customised user interface.

“We will showcase at ICE an Asian facing platform addressing all operational aspects including optimized user interface and wide betting offering that gathers all major leagues and bet types on demand in the Asian market,” said a spokesperson for SBTech. “When building the platform we have given focus to any important trend, new or old, that is unique and crucial to outperform in this market.”

SBTech will also showcase its mobile betting platform, which offers state-of-the-art sports betting and access to some of the most popular online casino games from leading developers Microgaming and Sheriff Gaming, both of which can be enjoyed using the same account and wallet, with just one sign-in needed.

In addition, the company claims that its betting shop solution provides a “more streamlined and profitable operation” due to the implementation of tailor-made solutions for betting terminals and touch screens combined with a sophisticated agent and betting shop management system.

“We’re particularly excited about our mobile betting platform as it’s the only one of its kind on the market that allows users to experience cutting edge sports betting and industry leading online casino games using wallet single sign on,” said SBTech CEO Itai Zak. “We’ve worked hard to ensure our products are developing at the same rate as available technology, with our live and mobile betting platforms designed to be enjoyed on all the latest tablets as well as other top mobile devices, while our betting shops solution allows our land based clients to offer their offline punters an equally up-to-date experience.”

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