SBTech signs exclusive deal for Georgian market

sports betting software provider SBTech has announced an exclusive partnership with Casino Iveria, a land-based casino operator in Georgia.

This deal has followed the previous partnership SBTech made with Betshop, a European retail betting shop bookmaker, and positions SBTech as a leading provider of turnkey sports betting solutions for land-based casinos and betting shop operations in the European and eastern European markets.

“We have proven experience and a successful track record in providing advanced turnkey sports betting solutions for land-based and betting shop operators and our suite of products and solutions perfectly fit the demands of this market,” said SBTech CEO Itai Zak.

“SBTech’s advanced live betting and pre-match products, combined with its innovative package of turnkey services, which includes risk management and trading room facilities, is especially suited to the regulated Georgian marketplace and strengthens its position as a leading supplier for regulated markets in general.”

Casino Iveria has been looking for a professional partner to extend its land-based business into the online and mobile mediums, as well as an extensive understanding of the nature of the land-based business from its perspective. “It’s the ideal match and the one we’re convinced will enhance the gaming experience for our customers for years to come,” said Temur Lomadze, head of operations at Casino Iveria.

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