Playtech Launches New Multi-Channel Solution for UK Betting Shops

Playtech is calling success on the new multi-channel solution “Coral Connect” which the company has just rolled out. The service which has been made available for the entire Coral betting shop estate in the UK allows customers the opening of one account in retail betting shops which will later be used for placing mobile and online bets anywhere and anytime.

The multi-channel account can be used to play casino games on Fixed Odds Betting Terminals (FOBTs), place over the counter bets (OTC) and deposit or withdraw funds. This integration of online-to-retail allows Playtech’s IMS system to be synchronized with retail operators, giving them the option to view player’s activity in all forms: online, mobile or in a retail betting shop. The service is already up and running, fully operational across all 1,800 Coral betting shops in the UK.

Responses

Speaking on the launch of the new service, Chief Operationg Officer at Playtech Shay Segev said: “We are extremely proud of our new multi-channel solution, which strengthens Playtech’s position as an innovation leader in the betting and gaming industry. The synchronisation of online and retail systems is a significant technological achievement. It illustrates our commitment to providing a complete multi-channel experience to Playtech licensees, who can in turn provide their customers with the ultimate player experience across all platforms.”

Andy Hornby, Chief executive of Coral said: “Multi-channel is a key focus of our development. With Playtech’s help we have made a real step forward.”

About Playtech

Playtech is a company listed on the London Stock Exchange. It has been in activity since 1999, receiving worldwide renown for providing online operators with gaming and sports betting software platforms.

Article source: http://www.onlinecasinoreports.com/news/industrycoverage/2014/4/17/playtech-launches-new-multi-channel-solution-for-uk-betting-shops.php

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