OpenBet awarded Danish state lottery contract

Sportsbook and online gaming software supplier OpenBet has been selected as the platform provider to power Danish state lottery Danske Spil’s new sports betting platform.

Following a highly competitive tender process, OpenBet will supply the Danish sports betting provider with the software for the replacement of its sports betting platform, which has been in place since 1994.

With OpenBet’s IT framework together with hardware partner Ardenta, it is anticipated that with this hosted solution there will also be a much wider range of product and improved functionality including enhanced in-play betting.

Danske Spil is forming strategic alliances and partnerships with betting providers to replace and upgrade its platforms in order to maintain its competitive advantage. Danske Spil has acknowledged that the award of this contract is in line with its strategy of purchasing the strongest systems for each product line.

OpenBet chief executive David Loveday commented: “As we continue to build our global footprint, this is another building block for the international expansion of OpenBet and further verification of the probity and quality of our proposition.

“As one of the most technically advanced lottery providers in Europe, this is a flagship project for us and we are confident we have the best product with the most flexible and scalable sports betting platform to enable Danske Spil to continue to strengthen its existing competitive advantage,” added Loveday.

Jens Aaløse, chief executive of Danske Licens Spil, said: “It is our constant ambition to compete at the highest level of the sports betting area. With OpenBet’s platform, we intend to further strengthen our sports betting products with a much wider range of bets and improved functionalities for both pre-live and in-play betting.

“We have performed very well on the sport betting market since the introduction of the new gaming legislation in January 2012 and we are happy to establish that we are the Danes’ preferred sports betting provider,” continued Aaløse.

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