How much is Tom Brady’s endorsement worth? It depends on who’s asking …

Traditionally, celebrity endorsements have been stuck in the half-science, half-voodoo, half-gut check of many other media buys: Most major athletes have a Q Score which evaluates their popularity and appeal among various demographics, and that’s generally been used to negotiate a price, along with whatever emotional affinity the chief executive or other decision makers have with the potential endorser.

Article source: http://www.boston.com/business/innovation/blogs/inside-the-hive/2013/02/01/how-much-tom-brady-endorsement-worth-depends-who-asking-and-when/ioFYCSt5dhL7pieDhSIL8L/blog.html

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