Betgenius creates new trading director role




Betgenius, a provider of data-driven software solutions to the sports betting industry, has appointed’s Markku Kolehmainen to the newly created role of trading director.

Kolehmainen will lead the strategic development of the Betgenius trading team with the primary aim to deliver more in-running sports, better margins and fully customised trading services on behalf of Betgenius clients.

He joins Betgenius from where he headed the live trading department for five years. Prior to that, he ran the company’s quality and training program.

Kolehmainen has also held positions with Ladbrokes, SSP International and Bet Option.

“Markku joins Betgenius with great pedigree coming to us from one of the leading and most innovative operators in the industry,” said Betgenius CEO Mark Locke. “We are excited about the depth and experience he will bring to our trading team and are confident he will be best placed to manage the calibre of clients Betgenius continues to attract.”

Following his appointment, Kolehmainen added: “Betgenius represents a great and very exciting opportunity; the company has a shared vision of innovation, which has been an important aspect of my career to date.

“I look forward to playing an important role in the further development of the impressive trading services that Betgenius offers.”

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