Betfair gambles on casino move and launches new app to boot

You might more readily associate Betfair with sports betting. Their name frequently pops up during sports games, allowing people to place bets as a game is actually progressing. This live new take on sports betting is something that Betfair has been at the forefront of, and now that’s not the only gaming sector their seeking to push the boundaries of.

In recent years the gaming and gambling worlds have been brought together like never before thanks to the rise of the internet. New technology has helped forge links between these sectors, allowing people to access betting platforms as well as casino gaming software on the go as well as at home, all on the one device.

A broader gaming horizon

The convergence of gaming sectors has seen more providers broaden their scope of products online and via mobile. Betfair is one such betting company that’s made the move into the online casino world recently. So as well as being able to navigate towards the sports betting they’re so well known for, players can also access a whole suite of casino games via the homepage too. For players who want to know more about Betfair Casino, and its latest promotions,’s casino section has done a detailed review on Betfair Casino offerings.

Betfair Casino

Betfair has concentrated on live casino games, which allow players to interact with a real dealer or croupier via a live video stream rather than simply playing opposite a computer display. Live games available on the site include roulette, baccarat and blackjack, with the standard casino offering up every game imaginable – from poker to Vegas slots, pontoon to craps.

Casino competitions

For those looking to try out the new casino there’s a potential bonus in it for them via a competition being run in conjunction with Row Bingo too, which also had a comprehensive Betfair Bingo site review. Players who opt in via Betfair’s promotion page between now and 5th January 2014 can be in with a chance of winning an all-expenses-paid trip to Las Vegas with their friends, worth up to £15,000.

Changing the way we play

Live gaming options aren’t the only way Betfair is changing the game. With their new app, which you can find out more about in the launch ad below, users can now access their favourite casino games on the move – including live dealer games. This is something that we’re bound to see increase as mobile internet connections continue to improve with the rollout of 4G and beyond.


As well as branching out into the online casino market, Betfair has also launched its own bingo site. With online bingo’s cheaper ticket prices, convenience, and higher jackpots continuing to draw players away from the traditional bingo halls, the number of online bingo fans has been growing year on year. With bingo still primarily played by women online, it’s a way for the gaming company to reach out to female players as well as its traditionally male sports betting base.


And to entice new players to the new sections of the site, there are plenty of promotions for new players to enjoy. Depending on how much you choose to deposit, you can receive a welcome bonus of anywhere between £5 and £1,000. Sign up to play at the Live Casino and you’ll receive a £200 match bonus, while roulette fans can receive 10 free spins of the wheel when they play their first game of Live Roulette at the site too.

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